Interactive media are an instance of a computational method influenced by the sciences of cybernetics, autopoiesis and system theories, and challenging notions of reason and cognition, perception and memory, emotions and affection.Īny form of interface between the end user/ audience and the medium may be considered interactive. Most interactive computing systems are for some human purpose and interact with humans in human contexts. Interactive media is related to the concepts interaction design, new media, interactivity, human computer interaction, cyberculture, digital culture, interactive design, and can include augmented reality and virtual reality.Īn essential feature of interactivity is that it is mutual: user and machine each take an active role. Though the word media is plural, the term is often used as a singular noun. Īll of the prior elements contributed in the development of the main hardware and software systems used in interactive media.
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